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Analog

Analog
Analog is a forward-thinking lifestyle brand based on the foundations of style, function and utility in skate, surf and snowboard culture. Dedicated to those who go against the grain and create their own path, Analog continually pushes creative boundaries to deliver apparel and outerwear that remain one giant leap ahead of the status quo. Incorporating innovative design techniques, including Analog Technical Fashion (ATF) and signature Wheel Wash process, Analog lives by its mantra: "Design Unlikely Futures." Talk about innovative, check out their Wheel Wash Program: Analog Wheel Wash, Yes, actual skate wheels are used to soften and fade our denim. The skate wheels are used as a substitution for stones that, as part of the traditional process, break down the denim. The difference between the stones and wheels can be felt in the denim - the stones break down the denim, while the wheels act as a softener and add a smooth, cool hand feel to your jeans. Brand new denim with a vintage feel.

The Goods

Analog Source Mens True Black Hoodie
 
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Boardmart Price!: $44.95
Market Price: $63.95 save 30%